A Study on Green Marketing Practices in India
نویسندگان
چکیده
منابع مشابه
A Study of Green Marketing Practices in Indian Companies
The article aims to study green marketing practices and to identify what determines green marketing orientation for a company. A questionnaire-based survey method was adopted for the data collection from 220 companies in India. The data were analyzed using exploratory and confirmatory factor analyses. Further, the proposed hypotheses were tested using structural equation modeling. Product desig...
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Advances in Marketing: Going Green - Best Marketing Practices for a Global World
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متن کاملA Study of Evolution and Practice of Green Marketing by Various Companies in India
Generally marketers don’t talk about ethics too much. Marketers can often drive human desires and behaviors, getting people to buy things that they may or may not need, making them feel better or worse about them in the process. Marketing being an inevitable function of an organization it should ideally hold the balance between economic and social goals. Most of us would agree that it is ethics...
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ژورنال
عنوان ژورنال: Emperor International Journal of Finance and Management Research
سال: 2019
ISSN: 2395-5929
DOI: 10.35337/eijfmr.2019.5401